Marketing
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Honest Seo: Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
$24.95 Add to cartSEO is confusing–but it doesn’t have to be
With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advic- Author: Hennessey, Jason
- Binding: Hardcover
- Page Count: 288
- Publish Date: August 08 2023
- ISBN10: 1639090169
- Language: English
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The Complete Guide to Accelerating Sales Force Performance
$59.95 Add to cartThis helpful guide develops an effective, innovative framework for evaluating and improving the performance of any sales force.
Every firm’s sales force combines the distinctive personalities of its me
- Author: Zoltners, Andris
- Binding: Paperback
- Page Count: 496
- Publish Date: June 11 2001
- ISBN10: 0814420141
- Language: English
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Brain Rules for Work: The Science of Thinking Smarter in the Office and at Home
$27.99 Add to cartHow can I keep people engaged during my presentations? What can I do to my office so that I look forward to coming to it on Monday? How can I improve the productivity of our team, our department, our … [more below]
- Author: Medina, John
- Binding: Hardcover
- Page Count: 304
- Publish Date: November 23 2021
- ISBN10: 1732380384
- Language: English
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value
$29.95 Add to cartMost of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive–that deliver on some important, relevant dimension better than other brands. These brands hav
- Author: Whitler, Kimberly A.
- Binding: Hardcover
- Page Count: 264
- Publish Date: September 07 2021
- ISBN10: 0231189001
- Language: English
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Hello $FirstName: Profiting from Personalization. How putting people’s first name in emails is only the first step towards customer cent
$29.99 Add to cartThe title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a Li
- Author: Houlind, Rasmus
- Binding: Paperback
- Page Count: 262
- Publish Date: April 20 2023
- ISBN10: 8797442801
- Language: English
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Start with the Story: Brand-Building in a Narrative Economy
$24.99 Add to cartThink about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don’t just buy brands. They use
- Author: Alomá, Kristian A
- Binding: Hardcover
- Page Count: 136
- Publish Date: May 25 2023
- ISBN10: 1544537360
- Language: English
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Resurgence
$39.99 Add to cartBased on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks foll
- Author: Carpenter, Gregory S.
- Binding: Hardcover
- Page Count: 256
- Publish Date: February 18 2014
- ISBN10: 1137278617
- Language: English
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands
$31.00 Add to cartThe most researched, documented, and comprehensive manifesto on experiential marketing.
As customers take control over what, when, why, and how they buy products and services, brands face the complete
- Author: Smith, Kerry
- Binding: Hardcover
- Page Count: 224
- Publish Date: April 25 2016
- ISBN10: 1119145872
- Language: English
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
$29.99 Add to cartRaja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has continua
- Author: Rajamannar, Raja
- Binding: Hardcover
- Page Count: 240
- Publish Date: February 09 2021
- ISBN10: 1400223954
- Language: English
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Simply Put: Why Clear Messages Win–And How to Design Them
$21.95 Read moreStop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.
Simply Put is a modern exploration of the simplicity principle for anybody who needs t- Author: Guttmann, Ben
- Binding: Paperback
- Page Count: 208
- Publish Date: October 10 2023
- ISBN10: 1523004681
- Language: English
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Differentiate or Die
$29.00 Add to cartA newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domina… [more below]
- Author: Trout, Jack
- Binding: Hardcover
- Page Count: 272
- Publish Date: March 01 2008
- ISBN10: 0470223391
- Language: English
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The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York
$20.99 Add to cartFrom the New York Times perfume critic, a stylish, fascinating, unprecedented insider’s view of the global perfume industry, told through two creators working on two very different scents.
No journali- Author: Burr, Chandler
- Binding: Paperback
- Page Count: 336
- Publish Date: January 06 2009
- ISBN10: 0312425775
- Language: English
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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand
$26.49 Add to cartBrand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story
- Author: Howell, Park Louis
- Binding: Paperback
- Page Count: 288
- Publish Date: June 01 2020
- ISBN10: 1734308117
- Language: English
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How Brands Become Icons: The Principles of Cultural Branding
$38.00 Add to cartCoca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands–they are cultural icons. How do managers … [more below]
- Author: Holt, D. B.
- Binding: Hardcover
- Page Count: 288
- Publish Date: November 01 2004
- ISBN10: 1578517745
- Language: English
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Kotler on Marketing: How to Create, Win, and Dominate Markets
$17.99 Add to cartPhilip Kotler’s name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offe… [more below]
- Author: Kotler, Philip
- Binding: Paperback
- Page Count: 272
- Publish Date: April 19 2014
- ISBN10: 1476787905
- Language: English
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Brain Surfing: The Top Marketing Strategy Minds in the World
$19.95 Add to cartHeather LeFevre set out on an expedition to apprentice herself with today’s most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in
- Author: Lefevre, Heather
- Binding: Paperback
- Page Count: 214
- Publish Date: November 11 2015
- ISBN10: 0996854606
- Language: English
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Duct Tape Marketing Revised and Updated: The World’s Most Practical Small Business Marketing Guide
$18.99 Add to cartIn his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape
- Author: Jantsch, John
- Binding: Paperback
- Page Count: 304
- Publish Date: September 26 2011
- ISBN10: 1595554653
- Language: English
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
$17.00 Add to cartThe definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.Did you know that the gratifying smell that accompanies the purchase of a new automobile … [more below]
- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 192
- Publish Date: February 02 2010
- ISBN10: 1439172013
- Language: English
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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society
$17.95 Add to cartThe Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their busi… [more below]
- Author: Aaker, David
- Binding: Paperback
- Page Count: 260
- Publish Date: October 04 2022
- ISBN10: 1631959883
- Language: English
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True Profit!: No Company Ever Went Broke Turning a Profit
$32.99 Add to cartReal profit after taxes is the most important management target. Profits are the cost of survival and the creators of new value. In this book, celebrated management thinker Hermann Simon brings clarit
- Author: Simon, Hermann
- Binding: Paperback
- Page Count: 205
- Publish Date: July 18 2021
- ISBN10: 3030767019
- Language: English
