Marketing
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The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond
$18.95 Add to cartProvides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers … [more below]
- Author: Luhn, Matthew
- Binding: Paperback
- Page Count: 164
- Publish Date: October 16 2018
- ISBN10: 1642790206
- Language: English
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StoryBranding 2.0
$17.95 Add to cartStorybranding 2.0: The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is
- Author: Signorelli, Jim
- Binding: Paperback
- Page Count: 296
- Publish Date: October 11 2022
- ISBN10: 1632996553
- Language: English
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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
$28.00 Add to cartThe man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”–the groundbreaking concept that enables marketers to shape their message so that consum… [more below]
- Author: Godin, Seth
- Binding: Hardcover
- Page Count: 256
- Publish Date: May 06 1999
- ISBN10: 0684856360
- Language: English
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
$28.00 Add to cartGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy tha… [more below]
- Author: Sugarman, Joseph
- Binding: Paperback
- Page Count: 368
- Publish Date: December 01 2006
- ISBN10: 0470051248
- Language: English
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Content Is King: The Complete Guide to Writing Website Content That Sells
$24.99 Add to cartYour brand is unique. Your website content should be, too.
Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audienc
- Author: Briggs, Laura
- Binding: Paperback
- Page Count: 174
- Publish Date: April 11 2023
- ISBN10: 1642011177
- Language: English
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CMO to CRO: The Revenue Takeover by the Next Generation Executive
$27.99 Add to cartAs your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation-but you don’t have enough control.
Your organization works in departmental silos, functional
- Author: Geller, Mike
- Binding: Hardcover
- Page Count: 262
- Publish Date: May 04 2021
- ISBN10: 1544517815
- Language: English
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Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
$19.99 Add to cartBecome a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want.
Can succeeding in sales be as simple as hooking up t
- Author: Weinberg, Mike
- Binding: Paperback
- Page Count: 240
- Publish Date: September 01 2020
- ISBN10: 1400216028
- Language: English
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The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego
$28.99 Read moreAs a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.
But before you can reach an audience, you must earn their trust. Unfort- Author: Witty, Adam
- Binding: Hardcover
- Page Count: 245
- Publish Date: May 16 2023
- ISBN10: 1955884862
- Language: English
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Creator to Community Builder: Find Calm While Building Your Online Community
$17.95 Add to cartAre you a struggling entrepreneur trying to create new revenue streams? Discover proven strategies to help you save thousands of hours of your valuable time building an online community that can help
- Author: Schell, Deb
- Binding: Paperback
- Page Count: 202
- Publish Date: September 21 2023
- ISBN10: 9798988816607
- Language: English
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to
$25.00 Add to cartHow to capture customers by learning to think the way they do
The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers “just don’t understand our
- Author: Stinnett, Bill
- Binding: Paperback
- Page Count: 288
- Publish Date: November 15 2004
- ISBN10: 0071441883
- Language: English
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
$18.99 Add to cartIn this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Up
- Series: Collins Business Essentials
- Author: Moore, Geoffrey A.
- Binding: Paperback
- Page Count: 272
- Publish Date: December 27 2005
- ISBN10: 0060745819
- Language: English
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From Ball Girl to CMO
$22.48 Add to cartEven though Melissa M. Proctor never played basketball, her dream as a child was to be the first female coach in the NBA. Your heart will sink and soar as you live through Melissa’s trials and triumph… [more below]
- Author: Proctor, Melissa M.
- Binding: Paperback
- Page Count: 136
- Publish Date: September 14 2020
- ISBN10: 1948145839
- Language: English
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
$24.99 Add to cartGuided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto’s 80/20 rule specifically to sales and marketing. With a powerf
- Author: Marshall, Perry
- Binding: Paperback
- Page Count: 230
- Publish Date: August 13 2013
- ISBN10: 1599185059
- Language: English
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Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines
$25.00 Add to cartRank higher in search results with this guide to SEO and content building supremacy
Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5
- Author: Bradley, Sean V.
- Binding: Hardcover
- Page Count: 272
- Publish Date: January 20 2015
- ISBN10: 1119002583
- Language: English
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Selling the Invisible: A Field Guide to Modern Marketing
$18.99 Read moreSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational bro… [more below]
- Author: Beckwith, Harry
- Binding: Paperback
- Page Count: 272
- Publish Date: March 20 2012
- ISBN10: 0446672319
- Language: English
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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
$19.99 Add to cartDespite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, conne
- Author: Smith, Paul
- Binding: Paperback
- Page Count: 304
- Publish Date: September 06 2022
- ISBN10: 1400242363
- Language: English
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Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets
$27.00 Read moreA revelatory guide on how to build, sustain and grow a brand.
A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song- Author: Johnson, Matt
- Binding: Hardcover
- Page Count: 240
- Publish Date: October 25, 2022
- ISBN10: 1541701674
- Language: English
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You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
$17.95 Add to cartAn inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
- Author: Kim, Mike
- Binding: Paperback
- Page Count: 224
- Publish Date: July 13 2021
- ISBN10: 1631953478
- Language: English
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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
$18.95 Add to cartThe definitive modern handbook for copywriting that gets you noticed and sells your products and services.
- Author: Edwards, Ray
- Binding: Paperback
- Page Count: 186
- Publish Date: February 16 2016
- ISBN10: 161448502X
- Language: English
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How to Grow your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & F
$19.99 Add to cartDo you want to take your eCommerce sales and profits to the next level?
How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how
- Author: Ginn, Trevor Paul
- Binding: Paperback
- Page Count: 302
- Publish Date: November 24 2022
- ISBN10: 173915794X
- Language: English
