Consumer Behavior
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Decoded: The Science Behind Why We Buy
$21.99 Add to cartA groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization
If you understand why people buy, you are already one step ahead … [more below]
- Author: Barden, Phil
- Binding: Paperback
- Page Count: 336
- Publish Date: September 26 2022
- ISBN10: 1119673089
- Language: English
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Obsessed: Building a Brand People Love from Day One
$28.00 Add to cartThe 2020 Porchlight Marketing & Sales Book of the Year
The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new br- Author: Heyward, Emily
- Binding: Hardcover
- Page Count: 240
- Publish Date: June 09 2020
- ISBN10: 0593084314
- Language: English
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No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
$17.95 Add to cartFor the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opport… [more below]
- Series: No B.S.
- Author: Kennedy, Dan S.
- Binding: Paperback
- Page Count: 240
- Publish Date: November 13 2012
- ISBN10: 1599184508
- Language: English
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ProActive Selling: Control the Process–Win the Sale
$22.99 Add to cartTrue sales pros know they must tailor their methods to the buyer if they want to make their numbers every year.
Featuring dozens of enlightening examples, this book gives you the tools to adapt your ap
- Author: Miller, William
- Binding: Paperback
- Page Count: 240
- Publish Date: August 07 2012
- ISBN10: 0814431925
- Language: English
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
$39.98 Add to cartYou don’t have a brand-whether it’s for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company,
- Author: Meyerson, Rob
- Binding: Hardcover
- Page Count: 194
- Publish Date: December 14 2021
- ISBN10: 1637423241
- Language: English
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The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
$17.95 Add to cartCompetition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?
Th
- Author: Gingiss, Dan
- Binding: Paperback
- Page Count: 212
- Publish Date: September 14 2021
- ISBN10: 163195458X
- Language: English
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The Long Tail
$19.99 Add to cartWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? “The Long Tail” is a powerful new force in our economy: the … [more below]
- Author: Anderson, Chris
- Binding: Paperback
- Page Count: 288
- Publish Date: July 08 2008
- ISBN10: 1401309666
- Language: English
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User Experience Design: A Practical Playbook to Fuel Business Growth
$34.00 Add to cartIgniting business growth through UX
In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their w
- Author: Kantamneni, Satyam
- Binding: Paperback
- Page Count: 320
- Publish Date: May 10 2022
- ISBN10: 1119829208
- Language: English
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Resurrecting Retail: The Future of Business in a Post-Pandemic World
$28.00 Add to cartFew crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never hea
- Author: Stephens, Doug
- Binding: Hardcover
- Page Count: 256
- Publish Date: April 13 2021
- ISBN10: 1773271431
- Language: English
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A Primer on Microeconomics, Second Edition, Volume II: Competition and Constraints
$21.99 Add to cartThis two-volume text represents a common sense approach to basic microeconomics.
Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experience
- Author: Beveridge, Thomas M.
- Binding: Paperback
- Page Count: 170
- Publish Date: September 26 2018
- ISBN10: 1631577298
- Language: English
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Start with the Story: Brand-Building in a Narrative Economy
$16.99 Add to cartThink about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don’t just buy brands. They use
- Author: Alomá, Kristian A
- Binding: Paperback
- Page Count: 136
- Publish Date: May 25 2023
- ISBN10: 1544537379
- Language: English
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Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal
$16.99 Add to cartHow do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don’t do it with a logical argument or even the best PowerPoint p
- Author: Kander, Diana
- Binding: Paperback
- Page Count: 158
- Publish Date: March 28 2023
- ISBN10: 1544536364
- Language: English
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Behavioral Science in the Wild
$47.93 Add to cartBehavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.
- Series: Behaviorally Informed Organizations
- Author: Mazar, Nina
- Binding: Hardcover
- Page Count: 360
- Publish Date: May 15 2022
- ISBN10: 1487527519
- Language: English
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Well-Designed: How to Use Empathy to Create Products People Love
$35.00 Read moreFrom Design Thinking to Design Doing
Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features oft- Author: Kolko, Jon
- Binding: Hardcover
- Page Count: 224
- Publish Date: November 11 2014
- ISBN10: 1625274793
- Language: English
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
$29.99 Add to cartLongtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intellige
- Author: Brown, Pauline
- Binding: Hardcover
- Page Count: 288
- Publish Date: November 26 2019
- ISBN10: 0062883305
- Language: English
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Customer Centricity: Focus on the Right Customers for Strategic Advantage
$17.99 Add to cartA powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.
Despite what the old a- Author: Fader, Peter
- Binding: Paperback
- Page Count: 150
- Publish Date: May 26 2020
- ISBN10: 1613631022
- Language: English
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The Exponential Age: How Accelerating Technology Is Transforming Business, Politics and Society
$18.99 Read more*2021 Financial Times Best Book of the Year*
A bold exploration and call-to-arms over the widening gap between AI, automation, and big data–and our ability to deal with its effects
We are living in t- Author: Azhar, Azeem
- Binding: Paperback
- Page Count: 352
- Publish Date: March 07 2023
- ISBN10: 1635768276
- Language: English
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The Revenge of Analog: Real Things and Why They Matter
$19.99 Add to cartOne of Michiko Kakutani’s (New York Times) top ten books of 2016
A funny thing happened on the way to the digital utopia. We’ve begun to fall back in love with the very analog goods and ideas the tec- Author: Sax, David
- Binding: Paperback
- Page Count: 304
- Publish Date: October 24, 2017
- ISBN10: 1610398211
- Language: English
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How to Save Money: A Guide to Spending Less While Still Getting the Most Out of Life
$21.99 Add to cartWith the recent cost of living crisis, we are all looking for ways to cut bills and save money. Ann Russell, who is best known as “TikTok’s Auntie”, has lived much of her life on a tight budget, and s
- Author: Russell, Ann
- Binding: Hardcover
- Page Count: 240
- Publish Date: October 24 2023
- ISBN10: 1035405954
- Language: English
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Buyology: Truth and Lies about Why We Buy
$19.00 Add to cartNEW YORK TIMES BESTSELLER – “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”–Time
How much do we know about why we buy? What truly influences our decision- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 272
- Publish Date: February 02 2010
- ISBN10: 0385523890
- Language: English
