Consumer Behavior
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Misbehaving: The Making of Behavioral Economics
$35.00 Add to cartRichard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans–predictable, error-prone individuals. Misbehaving is his arresting, frequently hil
- Author: Thaler, Richard H.
- Binding: Hardcover
- Page Count: 432
- Publish Date: May 11 2015
- ISBN10: 0393080943
- Language: English
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Nudge
$28.00 Read moreAn updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives
“If you’ve read Nudge and think you fully grasp the conce- Author: Thaler, Richard H.
- Binding: Hardcover
- Page Count: 384
- Publish Date: September 14 2021
- ISBN10: 0300262280
- Language: English
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
$19.99 Add to cart2019 AXIOM BUSINESS BOOK AWARD WINNER
Featured in Forbes, NPR’s Marketplace, and a Google Talk, The Customer Centricity Playbook offers “actionable insights to drive immediate value,” according to Ne- Author: Fader, Peter
- Binding: Paperback
- Page Count: 136
- Publish Date: October 30 2018
- ISBN10: 1613630905
- Language: English
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Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
$18.99 Add to cart“After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results.”–Jim Cusick, vice pre
- Author: Freese, Thomas
- Binding: Paperback
- Page Count: 352
- Publish Date: November 05 2013
- ISBN10: 1402287526
- Language: English
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Purple Cow, New Edition: Transform Your Business by Being Remarkable
$27.00 Read moreThe cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has … [more below]- Author: Godin, Seth
- Binding: Hardcover
- Page Count: 224
- Publish Date: November 12 2009
- ISBN10: 1591843170
- Language: English
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Secrets Of The 800+ Club: How to Raise Your Credit Score, Maintain Good Credit, and Live the Life of Unicorns
$15.99 Add to cartCredit can be one of the most important negotiating factors in your financial toolbox. With good credit, you gain access to lower interest rates, premium credit cards, and greater spending power. But
- Author: Dinkins, Terrell
- Binding: Paperback
- Page Count: 150
- Publish Date: October 06 2020
- ISBN10: 1631838776
- Language: English
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Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond
$20.99 Add to cartRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer c
- Author: Underhill, Paco
- Binding: Paperback
- Page Count: 320
- Publish Date: December 30, 2008
- ISBN10: 1416595244
- Language: English
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Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
$24.99 Add to cartCustomers, followers, subscribers.
It’s easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are peo- Author: Flynn, Pat
- Binding: Hardcover
- Page Count: 224
- Publish Date: August 13 2019
- ISBN10: 1949709469
- Language: English
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Customer Experience Management: How to Design, Integrate, Measure and Lead
$29.50 Read moreWe are passing through a paradigm shift and surviving in this upcoming paradigm doesn’t seem possible through traditional marketing and management strategies. Today being brand is not a privilege any … [more below]
- Author: Tavsan, Nihat
- Binding: Paperback
- Page Count: 300
- Publish Date: May 07 2018
- ISBN10: 1934690953
- Language: English
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Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days
$32.00 Add to cartAward-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.
Coleman’s theory of building cu- Author: Coleman, Joey
- Binding: Hardcover
- Page Count: 368
- Publish Date: April 03 2018
- ISBN10: 0735220034
- Language: English
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The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company
$19.99 Add to cartAs a customer success leader, whose insight do you rely on for success?
Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs w
- Author: McCulloch, Wayne
- Binding: Paperback
- Page Count: 344
- Publish Date: April 27 2021
- ISBN10: 1544516606
- Language: English
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The Antisocial Network: The Gamestop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees
$19.99 Read moreNamed a Best Book of the Year by New York Post!
From one of our most innovative and celebrated authors, the definitive take on the wildest story of the year– the David-vs.-Goliath GameStop short sque- Author: Mezrich, Ben
- Binding: Paperback
- Page Count: 304
- Publish Date: May 24, 2022
- ISBN10: 1538707578
- Language: English
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The Human Element: Overcoming the Resistance That Awaits New Ideas
$29.00 Add to cartWall Street Journal bestseller
Watch your most innovative ideas take flight by overcoming the forces that resist change
The Human Element is for anyone who wants to introduce a new idea or innovation i
- Author: Nordgren, Loran
- Binding: Hardcover
- Page Count: 256
- Publish Date: October 05, 2021
- ISBN10: 1119765048
- Language: English
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
$19.99 Add to cartHOW DOES MAGIC HAPPEN? The Ogilvy advertising legend–“one of the leading minds in the world of branding” (NPR)–explores the art and science of conjuring irresistible products and ideas.
“Sutherland,
- Author: Sutherland, Rory
- Binding: Paperback
- Page Count: 384
- Publish Date: January 26 2021
- ISBN10: 0062388428
- Language: English
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The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company
$28.99 Add to cartAs a customer success leader, whose insight do you rely on for success?
Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs w
- Author: McCulloch, Wayne
- Binding: Hardcover
- Page Count: 344
- Publish Date: April 7, 2021
- ISBN10: 1544516614
- Language: English
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Happy Money: The Science of Happier Spending
$18.99 Add to cartTwo professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness–if you follow five core principles of smart spending.
Most people recog- Author: Dunn, Elizabeth
- Binding: Paperback
- Page Count: 224
- Publish Date: May 20, 2014
- ISBN10: 1451665075
- Language: English
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The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
$19.95 Add to cartIn today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty year… [more below]
- Author: Hyken, Shep
- Binding: Paperback
- Page Count: 280
- Publish Date: March 17 2020
- ISBN10: 1640951539
- Language: English
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The Edward Bernays Reader: From Propaganda to the Engineering of Consent
$19.95 Read moreNicknamed “the father of public relations,” Edward Bernays (1891-1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his u
- Author: Bernays, Edward
- Binding: Paperback
- Page Count: 296
- Publish Date: September 14 2021
- ISBN10: 1632462044
- Language: English
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The Data Detective: Ten Easy Rules to Make Sense of Statistics
$20.00 Add to cartFrom “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.
Today we think statistics are t- Author: Harford, Tim
- Binding: Paperback
- Page Count: 336
- Publish Date: February 01, 2022
- ISBN10: 0593084667
- Language: English
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Misbehaving: The Making of Behavioral Economics
$18.99 Add to cartNobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans–predictable, error-prone individuals. Misbehaving is his arresting,
- Author: Thaler, Richard H.
- Binding: Paperback
- Page Count: 432
- Publish Date: June 14 2016
- ISBN10: 039335279X
- Language: English
